Posts Tagged "product-to-solution-s-marketing"
- Offering Distinction, Most Recent Blogs
- GE Healthcare sales transformation model, solutions transformation, Offering Distinction, Leveraging services, Consultative Selling, Product to Solution s Marketing, Sales/Marketing Organization and Support, Selling Behaviors, Service Portfolio, Solutions Developement process, Solutions-based Business Model
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Moving from a product to a solutions focus is a daunting challenge for most B2B companies. When companies realize that a product-only strategy is, in the long term, a great market-exit strategy, the challenge they then face is how to make the shift to a true customer solutions orientation. Some[...]