Solutions Success Story: HP backs solutions rhetoric with organization change and investment

• 27-06-2011
• Success Stories for Offering Distinction, Most Recent Blogs
• sales, CategorySolutions Marketing Success Stories, HP, Solutions, Marketing Innovation, IT, Key accounting, Organizational initiatives, Product offerings, Service importance, Solutions sell in CategoryOffering Distinction
• 5 comments

Everyone talks about "solutions" these days but few seem to invest in the changes necessary to move beyond the rhetoric. For example, truly developing, marketing, and selling integrated B2B solutions typically requires both a strong focus from the top down and a new alignment from the bottom[...]
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