Posts Tagged "new-product-development"

Stop Creating Your Solutions with a New Product Development Methodology

Picture this scenario – you’re a Product Development Manager or Director at a large B2B company, and you’ve just been asked to develop a new “solution”.   Instead of being asked to design an upgrade or add new features or functionality to a single product, you’re now responsible for[...]

Solutions vs. Product Development Processes: Are They Different?

A previous survey that we conducted a little over a year ago revealed that professional marketers who are responsible for developing new solutions feel that the activities, methods and processes that they employ are different from those used to create new products.  Are they right?  Are the[...]