Why is customer-centric marketing still more talk than action?

• 07-10-2010
• Most Recent Blogs, Other Solutions Issues
• Ranjay Gulati, customer-centric, ibm, CSC, Marketing Innovation, solutions marketing, David Moschella, EMC, Michael Shrage, Customers, Innovation, Other Solutions Issues
• 2 comments

Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]
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