Posts Tagged "michael-shrage"
Why is customer-centric marketing still more talk than action?
- 07-10-2010
- Other Solutions Issues, Most Recent Blogs
- Ranjay Gulati, customer-centric, ibm, CSC, Marketing Innovation, solutions marketing, David Moschella, EMC, Michael Shrage, Customers, Innovation, Other Solutions Issues
- 2 comments
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking:
Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]
READ MORE




