Posts Tagged "mckinsey"
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- Accenture, content, ITSMA, ISBM, Deloitte, McKinsey, Strategy, Thought Leadership, White Papers in CategoryCustomer Connection
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B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. If we can produce interesting and useful content, and use social media and other platforms to spread[...]