Solutions marketing and ABM: Recommendations for making them work well together

• 19-04-2011
• Most Recent Blogs
• ABM, Solutions, Key accounts, Marketing Innovation, Account-Based Marketing, Customer Connection, Shifting Trends, Service importance, Customer Loyalty, Marketing Campaign
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For companies that are committed to building and selling solutions, understanding how to adapt marketing tools and activities to support the more complex and higher value solutions offerings is critical.  One area of B2B marketing where solutions go-to-market principles need to be applied is[...]
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