Solutions Marketing: What are 5 Key Factors to a Successful Transition from Products to Solutions?

• 12-11-2013
• Most Recent Blogs, Offering Distinction
• bio technology, Offering Distinction, Biotech Marketing, Biotech Solutions, Customer-Centric Solutions, Market Ready, Solutions-Focused Company
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I recently had a conversation with two marketers working for a bio-tech company.  Their challenge sounded very familiar: how to effectively combine their company’s products and services to create solutions that address  their customers’ real needs and opportunities.  As we talked, one of[...]
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