Posts Tagged "market-facing-activity"
- Most Recent Blogs, Other Solutions Issues
- Other Solutions Issues, Business Landscape, Technology innovation, competitive advantage, market facing activity, marketing strategy, shaping criteria of purchase, solutions marketing fraternity
- 0 comments
A recent article in the Harvard Business Review, entitled “When Strategy is Marketing” (Dawar, December, 2013) got me thinking seriously how downstream, market-facing activities can impact a company’s planning around designing and delivering successful solution offerings. As a start, it[...]