Posts Tagged "market-assessment"
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- Solutions Development, new product development, NSD, NPD, Solutions vs. Product Development Processes: Are They Different?, Solutions vs. Product Development Processes, New Solutions Development (NSD), Comparison with 5 Leading NPD Models, Stage Gate, Agile, PACE, the Product Development Management Association (PDMA) Toolbook, Synapse, 5 major phases of the NSD process:, Market Assessment, Ideation/Concept Creation, Concept Evaluation, Specifications Definition
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A previous survey that we conducted a little over a year ago revealed that professional marketers who are responsible for developing new solutions feel that the activities, methods and processes that they employ are different from those used to create new products. Are they right? Are the[...]