B2B marketing as media: Six ways to think like an editor

• 05-04-2011
• Most Recent Blogs, Customer Connection
• content marketing, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Media, Editorial strategy, Marketing Innovation, Lead Generation, Marcom
• 1 comments

B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing "readers" and "viewers" (i.e., customers, prospects, and other stakeholders) with interesting and useful material on a[...]
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