It's all about lead gen now...or is it?

• 20-03-2009
• Sales Acceleration, Most Recent Blogs
• ibm, Lead Generation, IDC, Leadgen, Smarterplanet, Thought Leadership in CategorySales Acceleration
• 0 comments

Rich Vancil, head of IDC's CMO Advisory Service, provided a great state of the tech marketing union this week at the IDC DIrections conference in Boston. It's not great, of course, with IDC projecting 10% marketing budget cuts for 2009 -- which pretty much validates what I've been hearing[...]
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