Words and Meaning: The Power of Alignment

• 18-06-2009
• Other Solutions Issues, Most Recent Blogs
• ITSMA, Solutions, PS firms, Business Development, Language, Suzannelowe in CategoryOther Solutions Issues
• 1 comments

Suzanne Lowe from Expertise Marketing has a great piece in her June newsletter on the importance of developing a common lexicon for marketing and business development in professional service firms. Pointing to common misunderstandings between business leaders and partners, on the one hand,[...]
READ MORE