Posts Tagged "key-business-problem"
Solutions Marketing: Musings on a Definition
- 18-08-2011
- Strategic Alignment, Most Recent Blogs
- Solutions Marketing definition, solutions marketing, Sales Enablement, Competitive analysis, Key business problem, Messaging and positioning, New solutions, Pricing, Thought leadership in CategoryStrategic Alignment
- 2 comments
A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written.
I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]
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