Solutions Marketing: Revisiting the Debate over the 4 P’s

• 02-05-2013
• Other Solutions Issues, Most Recent Blogs
• Eloqua, 4P's, 4P's are OVER, Four P's, Four P's of Marketing, Josh Sieders, SAVE Model, SIVA Model, Solutions Mix, Marketing mix in CategoryOther Solutions Issues
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As we all know, the foundation of marketing since the 1950’s has been described as the 4 P’s.  The concept of the 4 P’s – which stands for Product, Price, Place, and Promotion – has endured for over a half-decade, and continues to be the basis for many marketing plans and strategies. [...]
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