Posts Tagged "internal-communication"
Why a True Solutions Focus Benefits the Organization as Much as the Customer
- 18-06-2013
- Other Solutions Issues, Most Recent Blogs
- external challenges, Marketing Challenges, Field Challenges, Internal Alignment, Internal Communication, Sales Transformation, Solutions Implementation, Solutions Process, Solutions Systems, Solutiosn Challenges in CategoryOther Solutions Issues
- 0 comments
As part of our Solutions Marketing MBA course at Hult International Business School, 12 student teams were assigned an experienced Solutions Marketer to guide us through an analysis of their solutions business. We had the opportunity to explore how solutions marketing has driven an internal and[...]
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Incorporating Organizational Change Into Your Solutions Marketing Approach
- 24-07-2012
- Strategic Alignment, Most Recent Blogs
- Solutions change management, solutions marketing, Internal Communication, Change management, Communication plan, Internal message, Organization change, Risk identification, Transformation in CategoryStrategic Alignment
- 11 comments
Four Steps for Transformation Success
Guest Blog Post: Charles Born
Good solutions solve complex problems and often evolve into highly complex company offerings with complex value propositions. They need to be effectively communicated to potential buyers so that sales are successful. A solution[...]
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