Why a True Solutions Focus Benefits the Organization as Much as the Customer

• 18-06-2013
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• external challenges, Marketing Challenges, Field Challenges, Internal Alignment, Internal Communication, Sales Transformation, Solutions Implementation, Solutions Process, Solutions Systems, Solutiosn Challenges in CategoryOther Solutions Issues
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As part of our Solutions Marketing MBA course at Hult International Business School, 12 student teams were assigned an experienced Solutions Marketer to guide us through an analysis of their solutions business.  We had the opportunity to explore how solutions marketing has driven an internal and[...]
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