Posts Tagged "innovation"
Why is customer-centric marketing still more talk than action?
- 07-10-2010
- Most Recent Blogs, Other Solutions Issues
- Ranjay Gulati, customer-centric, ibm, CSC, Marketing Innovation, solutions marketing, David Moschella, EMC, Michael Shrage, Customers, Innovation, Other Solutions Issues
- 2 comments
Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking:
Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]
READ MORE
MIT and the new physics of marketing
- 15-01-2009
- Other Solutions Issues, Most Recent Blogs
- collaboration, Innovation, Other Solutions Issues, MIT, MIT marketing, Physics
- 0 comments
Yesterday's New York Times had a fascinating article about changes in teaching introductory physics...which got me thinking about the changes we're working through in marketing.
Like most universities, M.I.T. has traditionally taught introductory physics in large lecture halls. Professors[...]
READ MORE