Posts Tagged "ibm"

The Role of Thought Leadership in Marketing Solutions at IBM

I’m guessing that it won’t surprise many of you that IBM is considered as a leader in the area of Thought Leadership.  Marketing campaigns like Smarter Planet and Watson have been platforms for great new ideas and innovative thinking within IBM that have addressed critical world issues.  The[...]
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Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM

A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]
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Why is customer-centric marketing still more talk than action?

Michael Shrage’s recent Harvard Business Review post, Great Customers Inspire Great Innovations, got me thinking: Why, amid so much evidence of the power of customer-centric business, are so many companies still mired in inside-out operations? Why do we hear so much talk but see so little[...]
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Four steps to strengthening B2B customer connections

IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. An overwhelming 88% of large enterprise CEOs told IBM that getting closer to customers is a top business strategy for the next five years, placing it[...]
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Lessons from IBM's CIO community

Everyone selling high value solutions wants to engage C-level executives. They're the ultimate decision makers. They can provide deep insight into both their own companies and emerging issues in your markets. They can give you the most powerful references and testimonials. Of course they're[...]
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It's all about lead gen now...or is it?

Rich Vancil, head of IDC's CMO Advisory Service, provided a great state of the tech marketing union this week at the IDC DIrections conference in Boston. It's not great, of course, with IDC projecting 10% marketing budget cuts for 2009 -- which pretty much validates what I've been hearing[...]
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