Solutions Marketing: Thinking Differently to Build an Award Winning, Customer-Centric Solution

• 12-11-2013
• Other Solutions Issues, Most Recent Blogs
• award winning solutions, Customer-Centric Solutions, Data Capture Solutions, Greg Root, Retail Solutions in CategoryOther Solutions Issues
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Several years ago, the Solution Insights team worked with a group of marketers and solutions executives to agree on what we meant when we said that a company created, marketed and sold a “solution.”  We received input from senior level marketers in a range of businesses and industries,[...]
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