Using account-based marketing to create and market new solutions

• 14-03-2011
• Most Recent Blogs, Customer Connection
• ABM, sales, Solutions in CategoryCustomer Connection, Marketing Innovation, Account-Based Marketing, Customer Retention, Generic Solutions, Sales Acceleration, Solution Selling
• 2 comments

B2B companies committed to selling high value solutions often struggle where the rubber meets the road: the individual customer or prospect. Their websites highlight "solutions" and marketers pump out collateral that talks about their customers' business problem, but they have a much tougher time[...]
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