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SolutionsInsights

Solutions Marketing: Thinking Differently to Build an Award Winning, Customer-Centric Solution

Several years ago, the Solution Insights team worked with a group of marketers and solutions executives to agree on what we meant when we said that a company created, marketed and sold a “solution.”  We received input from senior level marketers in a range of businesses and industries,[...]
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SolutionsInsights

Solutions Marketing Success Story: How a Small Company Created a Big Solution

Guest Blog Post: Greg Root Is Solutions Marketing only for large, global companies? The short answer is no – small companies, even start-ups, can benefit by applying the concepts and methodologies of Solutions Marketing. The Challenge:  Creating a Solution in the Enterprise Mobility[...]
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