Posts Tagged "customer-connection"
Solutions Marketing: Helping Your Customers Become Solutions Companies
- 14-11-2012
- Most Recent Blogs, Customer Connection
- customer-centric, solutions marketing, Customer Connection, move to solutions, product to solutions marketing, product/service commoditization, shift in business, solutions challenge, solutions oriented approach, solutions transformation, technology-based solution
- 0 comments
The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff. The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and[...]
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Solutions Marketing: A 4-Step Model to Building an Effective Customer Advocacy Program
- 29-03-2012
- Most Recent Blogs, Customer Connection
- Customer Advocacy, Customer Connection, customer experience, customer intelligence, customer relationship development, driving business value, solutions success, solutions_marketing, transform customer success
- 4 comments
"Our solutions providers can’t assume that we’ll stay loyal to them. From our point of view, they need to earn our business every day. If they provide us the value that they promise, we’ll be great customers for them. We’ll even help them get other customers."
Does this sound like any[...]
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Key Account Management: Marketing’s Impact. An interview with Bev Burgess
- 01-02-2012
- Most Recent Blogs, Customer Connection
- Bev Burgess, solutions marketing, Customer Connection, KAM Programs, KKey account management, Marketing technology, customer engagement, solutions selling, top accounts
- 1 comments
Recently, SI interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing’s role in Key Account Management (KAM) programs. Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow[...]
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Key Account Management: What the Best Companies Have Done to Improve Their Programs
- 16-12-2011
- Customer Connection, Most Recent Blogs
- Account loyalty, Key accounts, Customer Connection, Collaborative R&D, Executive Matching, Key account management, Operational Autonomy, market support
- 5 comments
The Focus of our Research
In a previous blog post, we introduced 8 Critical Success Factors for Protecting and Growing your Best Accounts based on a recent study completed by Solutions Insights and Hult International Business School. In that study, we conducted primary and secondary research[...]
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Solutions Marketing: 8 Critical Success Factors for Protecting and Growing your Best Accounts
- 09-11-2011
- Most Recent Blogs, Customer Connection
- account management, Key accounts, solutions marketing, Customer Connection
- 4 comments
Our Latest Research Study at Solutions Insights:
For reasons that we have discussed in previous blogs, a robust, effective Key Account Management (KAM) program is often a characteristic of solutions-driven companies. Many of the companies that we have worked with have seen a KAM structure as[...]
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Solutions Marketing: 5 ways to use Social Media
- 10-10-2011
- Most Recent Blogs, Customer Connection
- solutions in social media, solutions marketing, Customer Connection
- 13 comments
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people[...]
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Solutions marketing and ABM: Recommendations for making them work well together
- 19-04-2011
- Most Recent Blogs
- ABM, Solutions, Key accounts, Marketing Innovation, Account-Based Marketing, Customer Connection, Shifting Trends, Service importance, Customer Loyalty, Marketing Campaign
- 0 comments
For companies that are committed to building and selling solutions, understanding how to adapt marketing tools and activities to support the more complex and higher value solutions offerings is critical. One area of B2B marketing where solutions go-to-market principles need to be applied is[...]
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