Posts Tagged "customer-centric-solutions"
Solutions Marketing: What are 5 Key Factors to a Successful Transition from Products to Solutions?
- 12-11-2013
- Most Recent Blogs, Offering Distinction
- bio technology, Offering Distinction, Biotech Marketing, Biotech Solutions, Customer-Centric Solutions, Market Ready, Solutions-Focused Company
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I recently had a conversation with two marketers working for a bio-tech company. Their challenge sounded very familiar: how to effectively combine their company’s products and services to create solutions that address their customers’ real needs and opportunities. As we talked, one of[...]
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Solutions Marketing: Thinking Differently to Build an Award Winning, Customer-Centric Solution
- 12-11-2013
- Other Solutions Issues, Most Recent Blogs
- award winning solutions, Customer-Centric Solutions, Data Capture Solutions, Greg Root, Retail Solutions in CategoryOther Solutions Issues
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Several years ago, the Solution Insights team worked with a group of marketers and solutions executives to agree on what we meant when we said that a company created, marketed and sold a “solution.” We received input from senior level marketers in a range of businesses and industries,[...]
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