Solutions Marketing: 6 Keys to Creating a Playbook that Solutions Salespeople Will Use

• 15-03-2012
• Sales Acceleration, Most Recent Blogs
• Playbook, solutions marketing, Sales playbook, Complex Selling, Customer Business Problem, Customer Focused, Interactive Playbook, Sales force, Sales management, Solutions Selling in CategorySales Acceleration
• 9 comments

Sales Playbooks have been around a long time, but there seems to be a new resurgence of interest in using Playbooks to support solutions sales. In our work with companies who have invested in solutions-based Playbooks, we believe paying attention to the following elements will significantly[...]
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