Productizing Solutions:Cracking the Code to Profitability

• 26-02-2010
• Most Recent Blogs, Offering Distinction
• core offering, technology-based solution, Offering Distinction, Productizing Solutions, Service-Product Mix, Solution, Solutions Matrix, Solutions Productization Continuum
• 2 comments

In some ways, the concept of "productizing solutions" is an oxymoron.  Many feel that, by definition, solutions require considerable customization when they are delivered to a customer. If it's too productized...well, then, it's not really a solution -- it's a commoditized offering that doesn't[...]
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