Marketing to key accounts: It's all about the relationships

• 09-10-2010
• Customer Connection, Most Recent Blogs
• contentmarketing, sales, Key accounts, Relationships, Marketing Innovation, Selling, Solutions Marketing in CategoryCustomer Connection
• 0 comments

I was interviewing a Key Account Manager for a large tech firm the other day, and was struck by her comment that she wanted the firm's marketing people to be much closer to her customer. This is a large global account we're talking about, with a big account team and numerous multi-million dollar[...]
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