Posts Tagged "content"
Four levels of B2B content sharing: Publishing isn't everything
- 01-02-2011
- Customer Connection, Most Recent Blogs
- content, PR, Thought leadership in CategoryCustomer Connection, Content Management, Content Sharing, Curation, Publishing, Social Media Marketing, Syndication
- 7 comments
Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media.
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of[...]
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The four engines of B2B marketing success
- 28-06-2010
- Other Solutions Issues, Most Recent Blogs
- content, sales, buyers, Solutions, Strategy, Social Media, Selling, Lead Generation, Management, Thought Leadership in CategoryOther Solutions Issues
- 0 comments
A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business.
He's a bit like a kid in a candy store. He's got budget to spend, executive support for more[...]
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Two cheers for Eloqua's new Content Grid
- 15-06-2010
- Most Recent Blogs, Customer Connection
- content marketing, content, Eloqua, sales, Solutions, Thought leadership in CategoryCustomer Connection, Social Media, Content grid, Inbound Marketing, Infographic
- 0 comments
Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. Nice job, folks!
My small beef is with the definition of "content marketing" that underlies the[...]
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Editorial strategy: Why do B2B customers need your information?
- 24-05-2010
- Most Recent Blogs, Customer Connection
- content marketing, content, Solutions, socialmedia, Thought leadership in CategoryCustomer Connection, Journalism, Media, Editorial strategy, Pew, Social
- 0 comments
A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media.
We all know that social media is increasingly central to how we get our news and information. The main finding[...]
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TL in 4D: Four dimensions for thought leadership success
- 04-05-2010
- Customer Connection, Most Recent Blogs
- Accenture, content, ITSMA, ISBM, Deloitte, McKinsey, Strategy, Thought Leadership, White Papers in CategoryCustomer Connection
- 0 comments
B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. If we can produce interesting and useful content, and use social media and other platforms to spread[...]
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