When Marketing is Strategy – a Lesson for Solution Providers

• 10-01-2014
• Most Recent Blogs, Other Solutions Issues
• Other Solutions Issues, Business Landscape, Technology innovation, competitive advantage, market facing activity, marketing strategy, shaping criteria of purchase, solutions marketing fraternity
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A recent article in the Harvard Business Review, entitled “When Strategy is Marketing” (Dawar, December, 2013)  got me thinking seriously how downstream, market-facing activities can impact a company’s planning around designing and delivering successful solution offerings. As a start, it[...]
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