Posts Tagged "community"

Four steps to strengthening B2B customer connections

IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. An overwhelming 88% of large enterprise CEOs told IBM that getting closer to customers is a top business strategy for the next five years, placing it[...]
READ MORE


Lessons from IBM's CIO community

Everyone selling high value solutions wants to engage C-level executives. They're the ultimate decision makers. They can provide deep insight into both their own companies and emerging issues in your markets. They can give you the most powerful references and testimonials. Of course they're[...]
READ MORE