Posts Tagged "community"
Four steps to strengthening B2B customer connections
- 19-05-2010
- Most Recent Blogs, Customer Connection
- CEO, ibm, Community, Strategy in CategoryCustomer Connection, Councils, Customer, Key accounts, Reference Management, Relationships, Social Media
- 1 comments
IBM's hot-off-the-press 2010 CEO Study confirms again what solutions marketers already know: getting closer to customers is a strategic priority. An overwhelming 88% of large enterprise CEOs told IBM that getting closer to customers is a top business strategy for the next five years, placing it[...]
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Lessons from IBM's CIO community
- 07-05-2010
- Most Recent Blogs, Customer Connection
- CIO, ibm, FarlandGroup, Community, Executive Marketing, Solutions in CategoryCustomer Connection
- 0 comments
Everyone selling high value solutions wants to engage C-level executives.
They're the ultimate decision makers. They can provide deep insight into both their own companies and emerging issues in your markets. They can give you the most powerful references and testimonials.
Of course they're[...]
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