Posts Tagged "communication-channel"
- Strategic Alignment
- Communication channel, collaboration and communication, Communication in workplace, Corporate communication, Effective collaboration in CategoryStrategic Alignment
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Trying to get any group of corporate managers and executives to productively collaborate can be challenging. Since all of them are accustomed to running their own show within their BU, geography or Division and getting their way, it can seem like a nearly impossible task. As a solutions marketer,[...]
- Most Recent Blogs, Strategic Alignment
- channel solutions, solutions challenge, Communication channel, Market-relevant solutions, Social media go-to-market, Solutions effectiveness, Social media for solutions in CategoryStrategic Alignment
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Studies continue to show that solutions marketers are looking to use social media tools as part of their go-to-market strategies. However, in a B2B world, where the offers are complex and expensive, has social media proven to be successful? Has it become core to how companies go to market?