Posts Tagged "collaboration"

Socializing Solutions: Four Priorities for Solutions Marketing and Sales

There's little doubt any more that social media can play an important role in marketing B2B solutions. But exactly how that should happen is less clear. Although some solutions firms have engaged with social media for years now, many more are just beginning to take it seriously and explore what[...]

MIT and the new physics of marketing

Yesterday's New York Times had a fascinating article about changes in teaching introductory physics...which got me thinking about the changes we're working through in marketing. Like most universities, M.I.T. has traditionally taught introductory physics in large lecture halls. Professors[...]