Posts Tagged "chief-optimist"
- Success Stories for Customer Connection, Most Recent Blogs, Success Stories
- CategorySolutions Marketing Success Stories, Engaging customers, Solutions campaign, Xerox, Chief optimist, Focus forward solutions, Targeted decision-makers in CategoryCustomer Connection
- 1 comments
Generating the Big Idea
In early 2012, when Jeannine Rossignol, VP of Marketing Communications for US Client Operations (USCO) at Xerox, set out to develop new demand generation programs to support a recently-reorganized sales force, one of her team’s first activities was to review the messaging[...]