Solutions Marketing: Leveraging Channel Partners to Supercharge your Solutions Business

• 19-09-2013
• Most Recent Blogs, Strategic Alignment
• Channel sales, channel solutions, Channel assets, Channel strategy, Customer insights, Leveraging channel partners, Net promoter score, Solutions marketing in CategoryStrategic Alignment
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For most companies, the main objective of a channel partner program is to increase market coverage by using partners to provide leads or close sales.  In some cases, channel partners are also used to augment a company’s offerings by providing substitute or add-on installation or delivery[...]
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