Posts Tagged "channel-solutions"
Solutions Marketing: Leveraging Channel Partners to Supercharge your Solutions Business
- 19-09-2013
- Strategic Alignment, Most Recent Blogs
- Channel sales, channel solutions, Channel assets, Channel strategy, Customer insights, Leveraging channel partners, Net promoter score, Solutions marketing in CategoryStrategic Alignment
- 0 comments
For most companies, the main objective of a channel partner program is to increase market coverage by using partners to provide leads or close sales. In some cases, channel partners are also used to augment a company’s offerings by providing substitute or add-on installation or delivery[...]
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Solutions Marketing : Should your Go-To-Market Strategy Include Social Media?
- 15-08-2013
- Strategic Alignment, Most Recent Blogs
- channel solutions, solutions challenge, Communication channel, Market-relevant solutions, Social media go-to-market, Solutions effectiveness, Social media for solutions in CategoryStrategic Alignment
- 1 comments
Studies continue to show that solutions marketers are looking to use social media tools as part of their go-to-market strategies. However, in a B2B world, where the offers are complex and expensive, has social media proven to be successful? Has it become core to how companies go to market?
As part[...]
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