Posts Tagged "channel-solutions"

Solutions Marketing: Leveraging Channel Partners to Supercharge your Solutions Business

For most companies, the main objective of a channel partner program is to increase market coverage by using partners to provide leads or close sales.  In some cases, channel partners are also used to augment a company’s offerings by providing substitute or add-on installation or delivery[...]

Solutions Marketing : Should your Go-To-Market Strategy Include Social Media?

Studies continue to show that solutions marketers are looking to use social media tools as part of their go-to-market strategies. However, in a B2B world, where the offers are complex and expensive, has social media proven to be successful? Has it become core to how companies go to market? As part[...]