Posts Tagged "change-management"

Incorporating Organizational Change Into Your Solutions Marketing Approach

Four Steps for Transformation Success Guest Blog Post: Charles Born Good solutions solve complex problems and often evolve into highly complex company offerings with complex value propositions. They need to be effectively communicated to potential buyers so that sales are successful. A solution[...]
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Solutions Marketing: How Avnet Applied Change Management Principles to Make the Transition from a Products-Based Company to a Solutions Company

We recently conducted a poll and asked what the biggest challenge in moving from a product-oriented business focus to a more customer-centric, solutions oriented approach was.  I was surprised that an overwhelming percentage of the respondents selected   “managing the cultural and behavioral[...]
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