Posts Tagged "categorystrategic-alignment"
Solutions Success Story: How iGate Created a Post-Acquisition Solutions Development Process
- 29-06-2012
- Success Stories for Strategic Alignment, Most Recent Blogs
- CategoryStrategic Alignment, ISDF, TagPatni, Solutions Developement process, Acquisition, iGate, iTOPS, Solution development, Solutions business, Solutions development in CategorySolutions Marketing Success Stories
- 4 comments
Creating an effective and efficient solutions development process is, in itself, a difficult task. We know of a lot of both technology and non-technology companies that are struggling to do this. Getting all of the product and services groups, as well the key component and channel partners,[...]
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Solutions Marketing: How Avnet Applied Change Management Principles to Make the Transition from a Products-Based Company to a Solutions Company
- 05-01-2012
- Most Recent Blogs, Success Stories for Strategic Alignment
- CategoryStrategic Alignment, customer-centric, adkar, Change management, Organization change, Avnet, Culture change, Solutions success in CategorySolutions Marketing Success Stories
- 4 comments
We recently conducted a poll and asked what the biggest challenge in moving from a product-oriented business focus to a more customer-centric, solutions oriented approach was. I was surprised that an overwhelming percentage of the respondents selected “managing the cultural and behavioral[...]
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Solutions Success Story: How Honeywell Provided Customers with a Full Solutions Experience
- 29-08-2011
- Success Stories for Strategic Alignment, Most Recent Blogs
- Go-To-Market strategy, CategoryStrategic Alignment, Solutions complexity, Solutions marketing in CategorySolutions Marketing Success Stories
- 4 comments
Dealing with Solutions Complexity
The complexity of today's go-to market models for solutions can make heads spin within the marketing and sales groups of technology companies. It’s very typical for a customer to deal with 3-5 separate companies in order to piece together their own solution. [...]
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Solutions Success Story: How VMware shifted its go to market strategy to a solutions focus
- 15-04-2011
- Most Recent Blogs, Success Stories for Strategic Alignment
- Go-To-Market strategy, CategoryStrategic Alignment, sales, Solutions, Marketing Innovation, Solution Selling, Sales strategy, VMware, Organizational alignment, Transformation in CategorySolutions Marketing Success Stories
- 2 comments
VMware, a software company focused on virtualization and cloud computing, recently faced a classic dilemma that many companies, especially technology-based companies, have encountered. The business model was to develop and sell software packages. These packages were created and sold as products --[...]
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