The continuing ‘tech marketing transformation'—outlook for 2012

• 09-04-2012
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• solutions marketing, Related Blog, Campaign Marketing, IDC, Tech Marketing, tech marketing transformation
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Tech marketing organizations have been in a snow-globe swirl of re-organization, budgetary upheaval and operational transformation over the past two years. IDC expects some of this volatility will settle down a bit as we work our way through 2012 and beyond. This does not mean that the "tech[...]
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