Posts Tagged "bev-burgess"

Key Account Management: Marketing’s Impact. An interview with Bev Burgess

Recently, SI interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing’s role in Key Account Management (KAM) programs.  Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow[...]
READ MORE