Solutions Marketing: How Avnet Applied Change Management Principles to Make the Transition from a Products-Based Company to a Solutions Company

• 05-01-2012
• Success Stories for Strategic Alignment, Most Recent Blogs
• CategoryStrategic Alignment, customer-centric, adkar, Change management, Organization change, Avnet, Culture change, Solutions success in CategorySolutions Marketing Success Stories
• 4 comments

We recently conducted a poll and asked what the biggest challenge in moving from a product-oriented business focus to a more customer-centric, solutions oriented approach was.  I was surprised that an overwhelming percentage of the respondents selected   “managing the cultural and behavioral[...]
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