Posts Tagged "abm"
Solutions marketing and ABM: Recommendations for making them work well together
- 19-04-2011
- Most Recent Blogs
- ABM, Solutions, Key accounts, Marketing Innovation, Account-Based Marketing, Customer Connection, Shifting Trends, Service importance, Customer Loyalty, Marketing Campaign
- 0 comments
For companies that are committed to building and selling solutions, understanding how to adapt marketing tools and activities to support the more complex and higher value solutions offerings is critical. One area of B2B marketing where solutions go-to-market principles need to be applied is[...]
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Using account-based marketing to create and market new solutions
- 14-03-2011
- Customer Connection, Most Recent Blogs
- ABM, sales, Solutions in CategoryCustomer Connection, Marketing Innovation, Account-Based Marketing, Customer Retention, Generic Solutions, Sales Acceleration, Solution Selling
- 2 comments
B2B companies committed to selling high value solutions often struggle where the rubber meets the road: the individual customer or prospect. Their websites highlight "solutions" and marketers pump out collateral that talks about their customers' business problem, but they have a much tougher time[...]
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