Posts Tagged "ISBM"
Solutions Marketing: Have you Experienced the Shift from Services to Solutions?
- 04-11-2011
- Most Recent Blogs, Offering Distinction
- ISBM, solutions marketing, Offering Distinction, Product to Solutions Continuum, SPIN Selling, Technology-based Companies, Emergence of Solutions
- 4 comments
“Build a strong services business. That’s where the future revenue for technology companies will be”…
The Drive to Build a Services Business
Technology-based companies saw the gold glittering up in the “services” hills. Build out a solid professional services capability, the[...]
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Is sales enablement dead?
- 29-10-2010
- Most Recent Blogs, Sales Acceleration
- sales, Forrester, ITSMA, ISBM, socialmedia, Selling, IDC, Sales Support, SAVO, Enablement, Solutions Marketing Education MBA Hult in CategorySales Acceleration
- 2 comments
Sales Enablement is a huge topic in B2B these days. You can spend all day every day and still barely scratch the surface of all the dialogue, debate, and events exploring the "real" meaning of sales enablement, who is doing it well, what tools are most useful, and how social media will[...]
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TL in 4D: Four dimensions for thought leadership success
- 04-05-2010
- Most Recent Blogs, Customer Connection
- Accenture, content, ITSMA, ISBM, Deloitte, McKinsey, Strategy, Thought Leadership, White Papers in CategoryCustomer Connection
- 0 comments
B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. If we can produce interesting and useful content, and use social media and other platforms to spread[...]
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