Marching forward with solutions marketing...at least on the Web
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Websites have evolved from mere content and information provider to a source of marketing for companies. As discussed in the blog, the extent to which companies indulge in developing and marketing solutions is still unclear. Most of companies start by recognizing themselves as a solutions company first on their websites. That's the easy part. The difficult part is to continue working towards meeting customer needs and successfully creating a customer centric model. We have also gone through success stories of companies like IBM, Acccenture, etc. that have successfully undergone solutions transformation. It is quite eveident that "Solutions marketing is incredibly complex. It is not for light-weights - by Steve Hurley".