Four levels of B2B content sharing: Publishing isn't everything
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- content, PRThought leadership in CategoryCustomer Connection, Content Management, Content Sharing, Curation, Publishing, Social Media Marketing, Syndication,
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Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media.
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of manufacturing and distribution company marketers I had the privilege of working with last week in ISBM's workshop on B2B social media.
As Chris Iafella reminded us in a post on content curation for pharma the other day, though, creating fresh original content is not the only way to provide value to the customers and others with whom you're trying to connect.
Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix.
Four Levels of Content Sharing
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