Category - "success-stories-for-sales-acceleration"

Solutions Marketing Success Story: Leveraging Your Clients to Learn how to Develop and Sell Solutions

Is your company facing the following problem? You’re struggling to get your sales force to identify the real challenges and business problems that your clients are facing, which usually results in a conversation around the products and services in the portfolio that your salespeople are most[...]
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Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM

A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force.   Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]
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Solutions Success Story: Driving Client Loyalty through Dimension Data’s Client Advocacy Program

By definition, technology-based solutions require the integration of products, services, and unique IP to address and resolve the complex business problems large corporations face today. While most solution implementations are ultimately successful, they are rarely easy for all of the typical[...]
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Solutions Success Story: How TELUS helped its sales force succeed in selling solutions

Here's a common scenario: A company spends significant time and energy create a new set of solutions for a specific market segment. A cross-business unit board agrees to support the new initiative and asks Marketing to put together a go-to-market plan for the new solutions. The marketing team rolls[...]
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