Category - "success-stories-for-offering-distinction"
Solutions Marketing Success Story: Simplifying How Customers Buy and Manage Complex Products
- Success Stories for Offering Distinction, Most Recent Blogs
- CategorySolutions Marketing Success Stories, cisco, Cisco customer differentiation, Cisco solutions, Cisco solutions selling problems, Services delivery, Solutions discipline, Solutions experience, Solutions marketing experience in CategoryOffering Distinction
- 0 comments
Technology-based products are, almost by definition, complex and difficult to install, operate and maintain. Many of us, for example, have personally experienced the change in buying a television. The analogue television of 20-30 years ago simply required the buyer lug it into the family room,[...]
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Enabling Solutions Through Services: How PTC Developed a Model to Scale Professional Services for Solutions Growth
- Success Stories for Offering Distinction, Most Recent Blogs
- CategorySolutions Marketing Success Stories, Market leading solution, solutions marketing, PTC, Customer-based solution, Enterprise solutions, Servies leadership, Software-based solutions, Solutions centers, Solutions market, Solutions marketing winning formula, Solutions scalability, Value-added solutions in CategoryOffering Distinction
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The Role of Professional Services in Creating a Customer-Based Solution
For product-based companies, creating new technologies that improve customer business performance is their main focus. Whether they produce networking gear, manufacturing equipment, medical equipment, or off-the-shelf[...]
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Solutions Marketing: How Invensys built a Business Value Solutions Model that Moved it out of a Commodity Business
- Most Recent Blogs, Success Stories for Offering Distinction
- CategorySolutions Marketing Success Stories, Solutions Marketing; Invensys; Organizational strategy; strategic shift in CategoryOffering Distinction
- 4 comments
The Challenge
Many technology companies that have served the manufacturing and process automation markets have struggled to get technology innovation accepted, resulting in a concentration of products that are seen to be commoditized and generic “for the plant floor”. This is a story of a[...]
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Solutions Success Story: How DuPont Built a Services-Led Solutions Business
- Most Recent Blogs, Success Stories for Offering Distinction
- customer-centric, CategorySolutions Marketing Success Stories, DuPont, Marketing Innovation, Service importance, Services capability, Business model, Product offering, Sales strategy, Shifting needs, Shifting trends in CategoryOffering Distinction
- 4 comments
All of the solutions success stories that we’ve written over the past few months have shown how technology-based companies have become more customer-centric by creating solutions that seamlessly integrate both products and services. It’s important to understand, however, the move to solutions[...]
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Solutions Success Story: HP backs solutions rhetoric with organization change and investment
- Success Stories for Offering Distinction, Most Recent Blogs
- sales, CategorySolutions Marketing Success Stories, HP, Solutions, Marketing Innovation, IT, Key accounting, Organizational initiatives, Product offerings, Service importance, Solutions sell in CategoryOffering Distinction
- 5 comments
Everyone talks about "solutions" these days but few seem to invest in the changes necessary to move beyond the rhetoric. For example, truly developing, marketing, and selling integrated B2B solutions typically requires both a strong focus from the top down and a new alignment from the bottom[...]
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