Category - "success-stories-for-customer-connection"

Solutions Marketing: How Xerox is Engaging Decision-makers with a Printed Magazine and a Big Idea

Generating the Big Idea In early 2012, when Jeannine Rossignol, VP of Marketing Communications for US Client Operations (USCO) at Xerox, set out to develop new demand generation programs to support a recently-reorganized sales force, one of her team’s first activities was to review the messaging[...]