Solutions Marketing: How Xerox is Engaging Decision-makers with a Printed Magazine and a Big Idea

• 01-06-2013
• Success Stories, Success Stories for Customer Connection, Most Recent Blogs
• CategorySolutions Marketing Success Stories, Engaging customers, Solutions campaign, Xerox, Chief optimist, Focus forward solutions, Targeted decision-makers in CategoryCustomer Connection
• 1 comments

Generating the Big Idea In early 2012, when Jeannine Rossignol, VP of Marketing Communications for US Client Operations (USCO) at Xerox, set out to develop new demand generation programs to support a recently-reorganized sales force, one of her team’s first activities was to review the messaging[...]
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