Category - "success-stories"
- Most Recent Blogs, Success Stories for Customer Connection, Success Stories
- CategorySolutions Marketing Success Stories, Engaging customers, Solutions campaign, Xerox, Chief optimist, Focus forward solutions, Targeted decision-makers in CategoryCustomer Connection
- 1 comments
Generating the Big Idea
In early 2012, when Jeannine Rossignol, VP of Marketing Communications for US Client Operations (USCO) at Xerox, set out to develop new demand generation programs to support a recently-reorganized sales force, one of her team’s first activities was to review the messaging[...]
- Success Stories, Success Stories for Other Solutions Issues
- ISV, CategorySolutions Marketing Success Stories, Data Capture Solutions, Panasonic, Retail mobile, Manager, Small business solutions, Small companies solutions, Start-up solution marketing, Store management in CategoryOther Solutions Issues
- 18 comments
Guest Blog Post: Greg Root
Is Solutions Marketing only for large, global companies?
The short answer is no – small companies, even start-ups, can benefit by applying the concepts and methodologies of Solutions Marketing.
The Challenge: Creating a Solution in the Enterprise Mobility[...]
Solutions Marketing Success Story: Leveraging Your Clients to Learn how to Develop and Sell Solutions
- Most Recent Blogs, Success Stories for Sales Acceleration, Success Stories
- CategorySolutions Marketing Success Stories, Ness technologies, Cosultative training approach, Leveraging clients, Sales training, Solutions development in CategorySales Acceleration
- 7 comments
Is your company facing the following problem?
You’re struggling to get your sales force to identify the real challenges and business problems that your clients are facing, which usually results in a conversation around the products and services in the portfolio that your salespeople are most[...]
Solutions Marketing Success Story: Leveraging Marketing Technology to Generate More Qualified Leads - IBM
- Success Stories for Sales Acceleration, Most Recent Blogs, Success Stories
- ibm, CategorySolutions Marketing Success Stories, Leveraging marketing technology, solutions marketing, Marketing Automation, solutions success, Demand generation, Markeitng campaign, Sell solution, Success stories, Unica in CategorySales Acceleration
- 4 comments
A number of recent B2B studies have indicated that marketing’s primary role is to generate qualified leads for the sales force. Given the importance of this activity, do you think your company would be interested in applying new marketing technology that would increase your funnel of[...]
- Most Recent Blogs, Success Stories, Success Stories for Sales Acceleration
- CategorySolutions Marketing Success Stories, IT solutions, solutions marketing, Client advocacy, Client loyalty martix, Improving the experience, Key success factirs, Technology-based solution in CategorySales Acceleration
- 3 comments
By definition, technology-based solutions require the integration of products, services, and unique IP to address and resolve the complex business problems large corporations face today. While most solution implementations are ultimately successful, they are rarely easy for all of the typical[...]
- Success Stories for Sales Acceleration, Success Stories, Most Recent Blogs
- Solutions Insights, CategorySolutions Marketing Success Stories, Solutions, Marketing Innovation, solutions selling, Sales Enablement, Sales Support, TELUS, Sales tools, Solutions offering, Sustained success in CategorySales Acceleration
- 0 comments
Here's a common scenario: A company spends significant time and energy create a new set of solutions for a specific market segment. A cross-business unit board agrees to support the new initiative and asks Marketing to put together a go-to-market plan for the new solutions. The marketing team rolls[...]