Category - "strategic-alignment"
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- commodity pricing, solutions challenge, Cross-organizational initiatives, Downward spiral, Globalization, Higher-value solutions, Rationalizing product, Refining values, Training and supporting sales in CategoryStrategic Alignment
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Globalization and the Internet have caused a fundamental shift in business-to-business markets. Buyers now have the upper hand as sellers contend with global competition and near-complete transparency. But buyers face the same dynamics with their own end-customers. So they have greater choice in[...]