Category - "strategic-alignment"
- Most Recent Blogs, Strategic Alignment
- commodity pricing, solutions challenge, Cross-organizational initiatives, Downward spiral, Globalization, Higher-value solutions, Rationalizing product, Refining values, Training and supporting sales in CategoryStrategic Alignment
- 5 comments
Globalization and the Internet have caused a fundamental shift in business-to-business markets. Buyers now have the upper hand as sellers contend with global competition and near-complete transparency. But buyers face the same dynamics with their own end-customers. So they have greater choice in[...]