Category - "strategic-alignment"
4 Reasons why Solution Sales People Need a Different Type of Playbook
- Most Recent Blogs, Strategic Alignment
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It’s the end of Q1 and people are getting nervous. The solutions development team thinks they’ve created the right solutions, marketing has launch a tailored lead generation campaign, the sales force has been trained on the new offers, and the compensation plan has been adjusted to incent them.[...]
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Solutions Marketing: 4 Keys to Effective Collaboration and Communication
- Strategic Alignment
- Communication channel, collaboration and communication, Communication in workplace, Corporate communication, Effective collaboration in CategoryStrategic Alignment
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Trying to get any group of corporate managers and executives to productively collaborate can be challenging. Since all of them are accustomed to running their own show within their BU, geography or Division and getting their way, it can seem like a nearly impossible task. As a solutions marketer,[...]
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Solutions Marketing: Leveraging Channel Partners to Supercharge your Solutions Business
- Strategic Alignment, Most Recent Blogs
- Channel sales, channel solutions, Channel assets, Channel strategy, Customer insights, Leveraging channel partners, Net promoter score, Solutions marketing in CategoryStrategic Alignment
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For most companies, the main objective of a channel partner program is to increase market coverage by using partners to provide leads or close sales. In some cases, channel partners are also used to augment a company’s offerings by providing substitute or add-on installation or delivery[...]
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Solutions Marketing : Should your Go-To-Market Strategy Include Social Media?
- Strategic Alignment, Most Recent Blogs
- channel solutions, solutions challenge, Communication channel, Market-relevant solutions, Social media go-to-market, Solutions effectiveness, Social media for solutions in CategoryStrategic Alignment
- 1 comments
Studies continue to show that solutions marketers are looking to use social media tools as part of their go-to-market strategies. However, in a B2B world, where the offers are complex and expensive, has social media proven to be successful? Has it become core to how companies go to market?
As part[...]
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Incorporating Organizational Change Into Your Solutions Marketing Approach
- Most Recent Blogs, Strategic Alignment
- Solutions change management, solutions marketing, Internal Communication, Change management, Communication plan, Internal message, Organization change, Risk identification, Transformation in CategoryStrategic Alignment
- 11 comments
Four Steps for Transformation Success
Guest Blog Post: Charles Born
Good solutions solve complex problems and often evolve into highly complex company offerings with complex value propositions. They need to be effectively communicated to potential buyers so that sales are successful. A solution[...]
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Solutions Marketing: Musings on a Definition
- Strategic Alignment, Most Recent Blogs
- Solutions Marketing definition, solutions marketing, Sales Enablement, Competitive analysis, Key business problem, Messaging and positioning, New solutions, Pricing, Thought leadership in CategoryStrategic Alignment
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A lot has been written over the last several years about the drive to solutions and the need for “solutions marketing,” but a good definition for it is still waiting to be written.
I think about this a lot and would like to start a conversation around what Solutions Marketing really means and,[...]
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Socializing Solutions: Four Priorities for Solutions Marketing and Sales
- Most Recent Blogs, Strategic Alignment
- collaboration, sales, Solutions, Social Media, Solutions selling in CategoryStrategic Alignment
- 3 comments
There's little doubt any more that social media can play an important role in marketing B2B solutions. But exactly how that should happen is less clear. Although some solutions firms have engaged with social media for years now, many more are just beginning to take it seriously and explore what[...]
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The solutions challenge
- Most Recent Blogs, Strategic Alignment
- commodity pricing, solutions challenge, Cross-organizational initiatives, Downward spiral, Globalization, Higher-value solutions, Rationalizing product, Refining values, Training and supporting sales in CategoryStrategic Alignment
- 5 comments
Globalization and the Internet have caused a fundamental shift in business-to-business markets. Buyers now have the upper hand as sellers contend with global competition and near-complete transparency. But buyers face the same dynamics with their own end-customers. So they have greater choice in[...]
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