Category - "other-solutions-issues"

Learning from Gen Y

MediaPost, one of my favorite sources. launched a new blog recently, Engage: Gen Y, and the first few posts are already capturing my attention. Today's post suggested five simple rules for "snagging consumer 2.0" and they are well worth pondering even in the rarified air of high-end B2B[...]
READ MORE


Solution Marketing:We've launched!

It’s official – Solutions Insight, Inc., is open for business! Frankly, we couldn’t have picked a worse time to start up our company. As we all know, the stock market has tanked, unemployment is edging towards double-digits and is at its highest level  since 1980, and the amount of[...]
READ MORE


Taking the time to get it right

The need for speed in the market is little doubted, and organizations are constantly trying to accelerate the pace of innovation, bringing new products and services to market, and, of course, the sales cycle itself. As in journalism, though, getting it right is just as important as getting it[...]
READ MORE


MIT and the new physics of marketing

Yesterday's New York Times had a fascinating article about changes in teaching introductory physics...which got me thinking about the changes we're working through in marketing. Like most universities, M.I.T. has traditionally taught introductory physics in large lecture halls. Professors[...]
READ MORE


When the Client Says “We love you guys, but…”

In this economy, deeper top account penetration may be one of the few ways firms will generate new solutions revenue. And with clients looking for every reason not to spend money, account penetration will rely heavily on strategic insight and deep relationships. If many of your top accounts are[...]
READ MORE


What's with the rocks?

You'll notice the rocks dotting our Website. As you might know, the stacked, often precariously balanced rocks are called cairns. They have been around for literally thousands of years, dotting the countryside across Scotland and Ireland and showing up in similar forms around the world. One of[...]
READ MORE